About us

Gordon Amstutz

Founder & Managing Partner

OUR HISTORY: Gordon is a first-generation auctioneer who grew up attending estate and livestock sales with his dad and cousins. He was enamored by the auctioneer chant and would try to mimic them at home, much to the annoyance of his sisters.

Gordon has spent most of his working life in agriculture and didn’t dip his toe into the auctioneering world until 1999 when he was asked to serve as one of the auctioneers at a private family sale. For ten years Gordon helped at benefit auctions, private family sales, and worked as a clerk and ring man at several local equipment auctions.

In 2019, Gordon attended World Wide College of Auctioneering to complete his pre-license training and took the state test to become a licensed auctioneer in South Carolina. He is a member of the National Auction Association and the South Carolina Auctioneers Association. He was elected to the SCAA board of directors in 2022 and president of the board in 2025. He is honored to have won the South Carolina Grand Champion Bid-Calling title in 2024.

OUR COMMITMENT: At Black water Auction Company our slogan, “Reputation. Respect. Results.” is more than just a marketing gimmick. It’s who we are and what we live by.

Reputation. Much more important than accolades, awards, and titles. Character is who we are when no one is watching. We seek to honor Jesus Christ in all that we say and do. Each interaction and transaction is done with honesty, transparency, and integrity. No smoke and mirrors. No games or gimmicks. That is our commitment to seller and buyer alike.

Respect. We understand that many times selling an asset comes with sentimental emotions. We love to hear your stories about the goods you have for sale and will treat your goods and property as our own, with respect and care. We work hard to find motivated buyers who will appreciate and enjoy your things as much as you have.

Results. Our job is to realize the best price for your assets that we can. We employ the most current and accessible online bidding platform to broaden the bidder pool and will aggressively market your auction through digital and print forums to achieve the best possible outcome for you. We also understand that we are not the experts in every asset class. Through our state and national associations and a working relationship with companies for whom we have done contract work; we can bring the best minds and practices together to market your assets.